How AppKit for Startups Helps Achieve Scaling and Growth
Startups, in particular, face a unique set of challenges, particularly around user onboarding and engagement. With increasing competition and evolving user expectations, providing an exceptional and secure user experience is critical for adoption and retention. However, integrating onchain features can be complex and lead to friction.
Users expect fast, intuitive, and secure authentication when interacting with apps and platforms. Yet, traditional methods often involve multiple steps, wallet connection issues, and poor mobile optimization, leading to user frustration and abandonment. This creates a significant barrier to entry, especially for startups looking to scale quickly and onboard non-technical users. Addressing these UX pain points is crucial for mainstream adoption and long-term growth in the onchain ecosystem and beyond.
Key Benefits & What to Expect from AppKit for Startups
- Frictionless Onboarding & Authentication: Simplifies wallet authentication with one-click login, reducing drop-offs and improving user retention.
- Optimized for Mobile & Desktop: Ensures a smooth, consistent user experience across all devices, eliminating mobile friction.
- Enhanced Security & Trust: Protects users by minimizing private key exposure and reducing phishing risks.
- Developer-Friendly Integration: Saves engineering time with easy-to-implement authentication solutions, allowing teams to focus on core product development.
- Proven Success in Scaling: Startups like Tally.so, Dune and SnoozUp have leveraged AppKit to streamline authentication, enhance engagement, and drive growth.
How Startups Are Winning with AppKit
In this case study, you'll explore how three rapidly growing startups, Tally, Dune, and SnoozUp, faced unique challenges and how AppKit provided the solutions they needed to scale efficiently.
Tally.so - The Simplest Way to Build Forms
Tally is a simple, yet powerful form builder that allows you to create any type of form without breaking the bank. Creators and teams use Tally to kickstart their business, validate ideas, gather customer feedback, perform market research or sell products. Since its launch, it has become a go-to solution for creators, businesses, and projects looking for an easy way to collect responses, payments, and wallet interactions.
Dune - The Home of Onchain Data
Dune is a web-based platform that allows you to query public blockchain data and aggregate it into beautiful dashboards. By enabling anyone to query, visualize, and share blockchain insights, Dune empowers analysts, investors, and developers to extract meaningful information from Ethereum, L2s, and other blockchains. With a growing ecosystem of crypto-native data explorers, Dune is setting the standard for decentralized analytics.
SnoozUp - Optimizing Your Health Onchain
SnoozUp is a web3 lifestyle app that motivates and rewards you for achieving health goals. Through fun challenges and a unique reward model, SnoozUp makes building healthy habits rewarding. Earn from the challenge pool or rank on the leaderboard while you track wellness progress.
The Challenge: Overcoming Onboarding Friction & Scaling Efficiently
Startups face significant hurdles when it comes to onboarding users due to complex wallet integrations, inconsistent user experiences, and inefficient wallet address collection. These issues lead to lower engagement, higher drop-off rates, and slower growth. A seamless authentication and transaction experience is critical to driving user adoption, retention, and long-term scalability.
Key Challenges Startups Face:
- Confusing Wallet Authentication: Users struggle with wallet connections, leading to frustration and abandonment during onboarding.
- Mobile Friction: Many authentication solutions aren’t optimized for mobile, creating a poor user experience and limiting accessibility.
- Security Concerns: Users are hesitant to engage due to fears of exposing private keys or navigating unfamiliar authentication flows.
- Developer Complexity: Integration requires significant engineering resources, diverting teams from core product development.
- Limited User Insights: Without clear visibility into user behavior—such as location, returning users, connection frequency, and wallet types, startups miss out on opportunities to deploy effective growth strategies.
To scale successfully, startups need a streamlined authentication solution that not only enhances UX but also provides valuable user insights, empowering teams to optimize engagement and marketing efforts, this is where AppKit comes in!
Partner Insights
Several startups identified key onboarding issues that hindered user engagement:
Tally.so : Needed a safe and seamless way for respondents to share wallet details while maintaining a familiar web2-like UX.
SnoozUp: Required an intuitive authentication system for its mobile app to ensure a frictionless experience for users managing onchain activities.
Dune: Was exploring other solutions to improve their UX for dashboard minting.
The Solution: AppKit Integration
By integrating AppKit, these startups achieved significant UX improvements:
- Tally.so: Developed a new authentication "block" that streamlined user access, reducing friction for respondents and increasing the ease of wallet-based interactions. Now customers and users of Tally can use AppKit to collect Wallet Addresses by simply connecting their wallet or using a QR code.
SnoozUp: Implemented AppKit’s One-Click Auth to simplify authentication, ensuring users could connect their wallets seamlessly without unnecessary extra steps.
Dune: Migrated to AppKit smoothly, eliminating the complexities of previous wallet connection solutions and improving the onboarding process.
Key benefits of AppKit include:
- Seamless Wallet Connectivity: Users can authenticate in a single click without switching between multiple applications.
- Cross-Platform Optimization: Works flawlessly on mobile and desktop, providing a consistent user experience across devices.
- Enhanced Security: Eliminates unnecessary exposure of private keys and reduces the risk of phishing attacks.
- Developer-Friendly Integration: Reduces engineering effort, allowing teams to focus on building their core product rather than dealing with complex authentication flows.
Results
Tally.so: Enabled respondents to easily and securely share wallet details, reducing onboarding friction and improving completion rates. See the demo below:
SnoozUp: Reported a hassle-free experience
Dune: Enhanced dashboard minting experience, leading to a boost in engagement and repeat user activity. “Dashboard minting has definitely improved!”- Garrett, Director of Engineering at Dune. See AppKit in action in Dune’s UI below:
AppKit is The Right Fit…For Any Startup
Seamless onboarding and user engagement are critical for any startup’s success. With AppKit, startups can eliminate wallet connection friction, improve mobile usability, and offer users a familiar, intuitive authentication experience.
If you're looking to improve your UX and scale effortlessly, explore AppKit’s integrations today. Contact us to learn more about how AppKit can enhance your user experience and drive growth.
