Why DeFi Builders Choose Reown: UX, Growth, and Analytics That Scale

DeFi has redefined what’s possible in finance, but building a DeFi app that users actually want to return to is still hard.

You can deploy contracts. You can raise liquidity. But scaling usage? That’s where most teams hit a wall.

If you’ve ever struggled with broken wallet connections, high drop-off during onboarding, or blind spots in user behavior, you’re not alone. These are the most common reasons DeFi products stall.

That’s why more builders are turning to Reown’s AppKit SDK, a developer toolkit purpose-built to help DeFi apps launch faster, connect better, and grow smarter.

Below, we’ll break down:

  • What AppKit is and how it works
  • Why DeFi teams are choosing it
  • How it helps you scale with better UX and smarter analytics
  • Real-world benefits for teams building onchain finance products

What Is AppKit?

AppKit is a developer SDK from Reown that helps DeFi builders integrate wallet connections, payments, and user analytics directly into their apps. It’s built on top of the WalletConnect Network, powering secure and scalable access to over 500+ wallets and 70,000+ onchain apps.

But AppKit goes far beyond just connecting wallets. It helps you:

  • Launch multichain DeFi apps faster
  • Build wallet and payment flows that “just work”
  • Understand how users actually use your product, with real data

The Problem Most DeFi Builders Face

Here’s what slows down most DeFi projects:

  • Wallet complexity: Supporting dozens of wallets across devices and chains is painful.
  • User drop-off: Every broken session or confusing auth flow kills conversion.
  • Zero visibility: You launch the app, but can’t see where users are bouncing or why.

That’s what AppKit fixes.

Why DeFi Teams Choose Reown:

1. Connect to 500+ Wallets With a Single Integration

Reown gives you full access to the WalletConnect ecosystem, including embedded flows, QR code scanning, mobile linking, and multi-session support.

It works across:

  • MetaMask, Coinbase Wallet, Rainbow, Trust Wallet, and other EVM wallets
  • Solana wallets like Phantom, Solflare, Jupiter, Backpack, and many more
  • Bitcoin wallets like Bitfrost Wallet, Leather, CTRL Wallet, and many more

No custom logic, no patchwork SDKs. Just one integration for everything.

2. Built-In Analytics to Grow Smarter

Reown ships with first-party analytics, so you can track:

  • Where users drop off in your onboarding
  • Which wallets perform best
  • How long do sessions last
  • What devices users are on
  • Conversion from connect → transact

This turns DeFi apps into data-driven products, not guesswork projects.

You get user insights like you'd expect from a Web2 growth stack, without compromising on decentralization or self-custody.

3. Simple, Secure Deposits and Liquidity Access

Reown is building the connectivity layer for the financial internet, an embedded payment & liquidity stack that unlocks stablecoin-native flows from wherever users hold their capital: wallets, exchanges, or fiat.

With one integration, platforms can enable crypto checkout, deposits, staking, and tokenized investing across all token sources. Every flow is powered by the same underlying infrastructure, with flexible product naming to match the use case.

Users can:

  • Deposit from their wallet or exchange instantly
  • Buy tokens via fiat onramps
  • Complete complex transactions in a single session

No app switching. No copy-pasting wallet addresses. No drop-off.

4. Multichain Support Built In

DeFi doesn’t stop at Ethereum, and neither does Reown. The SDK supports:

  • All EVM chains
  • Solana
  • Bitcoin
  • L2s and rollups

5. Fast Integration and Full Customization

Reown’s AppKit SDK is made to slot into your existing frontend with minimal setup. You get:

  • Prebuilt wallet connect and auth flows
  • Customizable UI components
  • Easy-to-use SDK docs and samples

Whether you're using React, Vue, or a custom stack, Reown adapts. You control the experience, Reown handles the infra.

Who Is Reown For?

Reown is trusted by teams across the DeFi ecosystem, from early-stage builders to large-scale protocols.

You’ll get the most value if you're:

  • Launching a new DeFi product and want faster time to market
  • Improving UX or looking to reduce onboarding friction
  • Needing analytics to understand usage and optimize growth
  • Expanding cross-chain and want scalable infra with minimal overhead

Reown vs DIY Wallet Integration

Real Results From Real Teams

DeFi teams working with Reown report:

  • Higher connection conversion rates
  • Fewer user support tickets
  • More visibility into how people actually use the product
  • Faster time from prototype to launch

And most importantly, less time worrying about infrastructure, and more time focused on the core product and your users.

Ready to Build Your DeFi App With Reown?

Reown’s AppKit SDK is the easiest way to launch DeFi apps with wallet-native UX, smart analytics, and multichain support, backed by the infrastructure behind WalletConnect.

Whether you're building the next lending protocol, DEX, yield aggregator, or embedded finance app, Reown gives you the UX and growth engine to scale.

Start building today in the Reown Dashboard.

Building the next generation of onchain finance? See how Reown can accelerate your roadmap. Contact us: sales@reown.com

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